When Amy Driscoll and Chris Hill first met at a party in Williamsburg in July 2016, Driscoll was head of brand engagement at Zico Coconut Water, a division of Coca-Cola. Hill was working at a digital animation studio and making kombucha, a carbonated, fermented tea drink that is popular with health-conscious consumers, in his spare time. He was on the seventh version of a recipe for his brew, which he sold at Little Choc Apothecary, a café in Williamsburg. Believing it had broader commercial viability, he wanted Driscoll, an industry veteran, to try it.
“I expected to hate it,” said Driscoll, who says she had previously been repulsed
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