While the war in Ukraine may have prompted Chanel to close its boutiques in Russia, it’s open store season elsewhere for the luxury giant. Chanel announced three stores thus far this month, with more surely expected to be announced next month as the Summer 2022 season moves into full swing. Two are seasonal boutiques in both St. Tropez and Bodrum, highly popular Mediterranean vacation spots for their wealthy clients, especially Russian ones and the other is in Las Vegas. Considering that Chanel has raised prices on their handbags by over 71 percent since before the pandemic according to Reuters, targeting areas with affluent customers is key.
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