Genesis, the premium wannabe subsidiary of Hyundai of Korea, is hoping its first electric vehicle the GV60 will be the key to its ambitious plan to shake up German hegemony in Europe, but experts feel the odds are stacked against it, despite the excellence of the product.
Genesis, already building a strong business in the U.S., may have a bit more success than those previously tilting at European windmills like Nissan’s Infiniti, GM’s Cadillac, Tata Motor’s Jaguar and Stellantis’s Alfa Romeo, but not much more.
U.S. premium pretenders like Honda’s Acura and Ford’s Lincoln, never thought it worthwhile even trying in Europe. Mass carmakers like
→ Continue reading at Forbes
