Diversifying an investment portfolio is the cornerstone of business building. Endorsements notwithstanding, few people in the entertainment industry have managed to successfully expand and sustain their brand beyond the original craft. Sure, there are the Carters. Last year, Jay-Z sold half of his Armand de Brignac Champagne to LVMH while Beyoncé upgraded her Adidas x Ivy Park partnership. Ryan Reynolds is a Hollywood outlier with a growing fintech reputation as a mobile operator, a digital marketing maverick, and a soccer club owner. It also does not seem to work the other way around. Business icons rarely make it as entertainers. See Elon Musk as a dancing meme or Mark
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