AEHRA is a new name on the electric car block. Announced today and with headquartered in Milan, it aims to do things a little differently from other makers by keeping an open platform to cherry-pick pioneering engineering and technology. Meanwhile, when it comes to manufacturing and assembly, rather than creating a bespoke production facility, it will also work with select partners.
The brand name comes from the Latin aera, to mean era. At the helm are CEO Hazim Nada, an entrepreneur and theoretical physicist, with Filippo Perini, a former director at Lamborghini Centro Stile, leading design. AEHRA will premier with an SUV and a sedan, to be
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