Mike Amiri is bringing his California-cool brand of sportswear to China. As the brand’s debut international location, the Shanghai store is the kickoff of an ambitious global retail roll-out,” according to a release. The location is significant to the brand as the vibrant, bustling Chinese city has a passionate customer community. Up next later this month the brand will open a flagship in Japan.
Despite the West Coast vibes and the Eastern outpost, Mike Amiri recruited Parisian design studio Nocod to bring the brand’s aesthetic to Chinese fans of the brand. That’s good news for shoppers and brand alike as Chinese luxury tourism; in fact, any
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