Beijing-headquartered MAD Architects has unveiled UNIC, an undulating residential tower that rises over 160 feet over the newly developed mixed-use “eco-district” of Clichy-Batignolles in Paris’s 17th arrondissement. Notably, UNIC is MAD’s first-ever realized project in Europe; when MAD’s founder and principal Ma Yansong was tapped to design the ultra-efficient Parisian apartment high-rise in 2012, he made history as the first Chinese architect to take on a major commission not only in France but in the entirety of Europe. Outside of China, MAD is best known for a slate of completed and in-progress projects, each more idiosyncratic than the last, in and around Los Angeles, where the firm
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