Harding Will Become Carnival Cruise Line’s Biggest Retail Partner By March 2023

Cruise retailer Harding has expanded its relationship with Carnival Cruise Line (CCL) through a deal that will see the UK-based company take charge of the onboard shopping offer across an extra five ships between now and March 2023, bringing the total to 13.

By then, Harding Retail will become Carnival Cruise Line’s single biggest retail partner, running store operations on more than half of the fleet. The five ships that will transition currently have onboard retail concessions with Germany-based Heinemann and LVMH-owned Starboard Cruise Services.

Harding CEO James Prescott said: “We have worked hand-in-hand to return to full service. The award of the additional ships

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