Wei Koh, founder of the watch magazine Revolution, said he wanted his new business to go “beyond just changing the dial color or the material.”
Wei Koh has seen a fair number of timepieces in the almost two decades he has spent as editor of Revolution, the watch-focused magazine he founded in 2005.
But too often, he said, limited editions — watches that are produced in small numbers and usually command high prices — have been disappointing. So earlier this year he created Grail Watch, a company that curates and sells only limited edition watches.
“I wanted to do something that went beyond just changing the dial color or the material,” Mr.
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