Nearly 40 years since its founding, Assouline has grown to become the premiere name in luxury lifestyle book publishing. Today you will find nearly 2,000 titles bearing its imprint, running a range of topics from fashion and photography to travel and mixology. On that last subject, the brand eventually decided that it wasn’t enough to simply offer words. And so ultimately a bridge between book and bottle was built. Enter: Swans Bar.
It came to life in 2014 within Maison Assouline—the brand’s stately showroom on Piccadilly in the heart of London. But initially the drinks here were more of an afterthought; something refreshing to enhance the unique
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