Hawaiian Airlines Comeback Strategy: Big Planes, Big Plans

It’s February and you’re probably thinking about Hawaii. Hawaiian Airlines likes that.

Hawaii became a state in 1959, but Hawaiian Airlines, founded in 1929 as Inter-Island Airways, began serving the islands thirty years earlier. The airline is famous for Hawaii-focused and-themed service, from the aircraft décor to the drinks to the outfits worn by flight attendants.

According to Statista, through 2021 Hawaiian was 10th among U.S. carriers, with a market share of 1.7%. However, Hawaiian Airlines is a leader in its market. During most of the year Hawaiian Airlines has the greatest number of flights from the U.S. mainland to Hawaii, although United has more flights

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