Sir Richard Branson’s buzzy luxury hospitality brand has landed in New York City at long last.
Virgin Hotels New York City opened its doors to guests in a soft opening this month, with an official grand opening slated for spring 2023. Spanning the entire block between 29th Street and 30th Street at 1227 Broadway in the NoMad neighborhood, the newest addition to the Virgin Hotels collection is the brand’s sixth property in the U.S. and the seventh in the global portfolio.
“New York City is the perfect home for Virgin Hotels. Our brand is bold, proud, and playful, and so are New Yorkers,” said James Bermingham,
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