The hilltop town of Toarmina in Sicily has always been a summer hotspot, but this year many of its hotels are already at full capacity for the season.
The tourism bonanza is thanks to the glamorous HBO thriller ‘The White Lotus’, whose second season is set on the Italian island (specifically in the Four Seasons’ San Domenico Palace).
Fans have used the show as holiday inspiration – a practice which has been dubbed ‘set-jetting’.
And Sicily isn’t the only destination affected by the trend.
Around the world, set-jetting is bringing record visitor numbers to everywhere from the jungles of Peru to the countryside of Northern Ireland.
What is set-jetting?
Set-jetting is a term that has
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