How Style Not Com Became the Darling of the Front Row

Beka Gvishiani started as a fan, with little access to powerful people in fashion. Now he’s at every show.

What does it take these days to become one of the most sought-after people reporting from fashion’s front row? Beka Gvishiani, the man behind the hit Instagram account Style Not Com, will tell you, in the same straightforward language that defines Style Not Com, nostalgically named for Style.com, the groundbreaking Condé Nast site that brought runway fashion to the internet in 2000. (Style.com shut down and morphed into Vogue Runway in 2015.)

“The day Style.com closed, I thought, ‘OK, there is no more Style.com. Sorry, Style not Com,’” Mr. Gvishiani said, explaining

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