Bill Gates has been playing since he was a kid growing up in Seattle. Fashion brands are scrambling to create stylish outfits for the game. A growing number of Hollywood celebrities and sports superstars are keen on the game. And a lot of tennis players consider it an abomination.
We’re talking pickleball of course. The fastest growing U.S. sport since the start of the Covid pandemic. The Sports & Fitness Industry Association says that nearly nine million Americans were regular pickleball players by the end of last year — nearly double the number from 2021. Another report claims that at least 36 million Americans have tried it.
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