The Only Watch charity auction raises funds to tackle Duchenne muscular dystrophy, a cause close to the C.E.O.’s heart.
One day in July, Tess Pettavino, chief executive of the charity that organizes Only Watch — a biennial fund-raising auction that in 2021 had a wristwatch sell for $33.6 million, a world record — was working in a home office high above Monaco’s harbor and its ranks of superyachts.
Just days earlier she had appeared in a video that, along with news releases and social media posts, outlined the plans for Only Watch 2023, scheduled for Nov. 5 in Geneva. Watch news outlets such as Hodinkee, Fratello and Revolution were writing about
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