Tourists and Londoners alike were perplexed when the Bond Street tube station was temporarily renamed “Burberry Street” as part of a sponsorship deal with Transport for London.
The Bond Street tube station on the London Underground was temporarily renamed “Burberry Street” as part of a London Fashion Week marketing campaign for the British luxury brand, leading to confusion among Londoners and tourists alike.
The signs, heralding the opening of Burberry’s redesigned flagship store on Bond Street, were in place from Friday until late Monday and early Tuesday, and led to numerous complaints from disoriented customers, according to Transport for London staff members.
Several uniformed staff members, who declined to give their names
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