The company’s chief discusses his strategy for the future.
The Swiss company Blancpain, part of the Swatch Group, is known for its Villeret watches, its Air Command aviation series, its women’s Ladybird timepieces and its dive collection, Fifty Fathoms.
The dive series was born in 1953, after a close call by the co-chief executive Jean-Jacques Fiechter, who survived running out of air during a dive off Cannes, France. The experience made him realize he needed to invest in a more highly functional dive watch, creating the original Fifty Fathoms, introducing a bezel that turns only counterclockwise so a diver doesn’t go beyond the capacity of the air tanks, a hallmark of
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