Belgium Emerges as a Source of Watchmaking Creativity

Dozens of brands are at work in the nation despite hurdles such as a shortage of factories and struggles for name recognition.

Belgium has long been a hothouse for homegrown designers like Dries Van Noten, Martin Margiela or the Surrealist artist René Magritte. That creative legacy has spread into the world of watchmaking with more Belgian creators producing their own designs.

Brands with a distinctive style include Tamawa with its Bakelite cases, Ice Watch with its color-popping designs and S. Albert, featuring quirky off-center hand and minute dials.

But there are hurdles. While there are at least 25 Belgian watch brands, there is no formal association, makers say. And it is harder

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