Fashion retailer Aro Archive’s pastel-hued east London store was designed by founder Ariana Waiata Sheehan to evoke “a sense of otherworldliness”.
The store, located in Shoreditch, replaces the brand’s previous, more industrial store on nearby Broadway Market and was intended to have a frivolous feel.
The Aro Archive store has pastel-coloured floors in pink and blue
The interior has “a sense of otherworldliness, escapism and fun,” Waiata Sheehan explains, comparing it to “a mixture between a mushroom trip and going to visit someone’s rich aunty who runs a gallery”.
“We’ve always had very neutral industrial spaces,” she told Dezeen. |But you can get an industrial Zara these days, so time
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