An interior design trend born out of a viral TikTok video, championing the addition of red “in places where it has no business”, is the focus of our latest lookbook.
The “unexpected red theory” was coined by Brooklyn-based interior designer Taylor Migliazzo Simon in a video that has had over 900,000 views on TikTok.
Simon describes it as “adding anything that’s red, big or small, to a room where it doesn’t match at all” with the result that “it automatically looks better”.
The theory suggests that red is as versatile as a neutral colour because it can work in almost any palette of colours and materials, either as an
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