What does it take to make an It Bag? MSCHF’s answer may surprise you.
For years, the “made in” label has been shorthand for certain stereotypes. Quality in craftsmanship, in materials, in taste if it’s “Made in Italy” or “Made in France.” Mass labor, mass markets and mass counterfeits if it’s “Made in China” or “Made in Bangladesh.” Whether these labels are based in reality or simply emanations of a joint consumer fantasy is increasingly debatable.
So what to make of a handbag that is “Made in Peru” … and Portugal and India and China? Not only that, but one that is a mash-up of an Hermès Birkin, a Celine Luggage
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