Not everything sold by Fashion Brand Company is weird or playful or erotic. Occasionally the inventory is mellowed out by the addition of plain trousers or a ribbed tank top.
But it is the more imaginative pieces that have seduced the brand’s customer base: minidresses with 10 cartoonish arms sticking out from both sides; sunglasses with a realistic set of upper teeth embedded into each arm; halter gowns with necklines that make the wearer look as if she is being eaten by a fish or choked by an alien. Even a plain summer frock may have a freaky name, like the “breeze on my genitals dress.”
The clothes are jokes. The
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