Athletes are unboxing sponsored merchandise and sharing try-on hauls on TikTok, featuring brands like Nike and Lululemon.
In three separate TikTok posts, Evy Leibfarth, a canoeist competing in the 2024 Paris Olympics for Team U.S.A., unboxed several duffel bags and suitcases she had received from brand sponsors.
First was a huge rolling duffel bag from Nike, which included a podium uniform and an assortment of sweatpants, slides, sneakers, backpacks and other apparel.
Then there was a suitcase from Ralph Lauren, the official outfitter of Team U.S.A. for the Olympic and Paralympic Games, containing water bottles, Polo T-shirts, preppy dresses, quarter zips, crew neck sweatshirts, jackets and hats.
And finally, a duffle bag from
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