In the late 1990s, something strange started happening on the cover of glossy magazines. Instead of models, movie stars increasingly became the faces of choice. By 1998, Linda Wells, then the editor of the beauty magazine Allure, announced to her staff, “Nobody cares about models anymore.”
A quarter century later, we are at another tipping point. Actors are out, and athletes are in. And not just in the world of men’s wear, which has long embraced the sports world as part of the fashion world for reasons related to long-held gender stereotypes), but in all worlds.
“Sports stars are the new Hollywood stars,” said Jens Grede, a co-founder of Skims, a
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