The French agency L’AM specializes in connecting elite athletes with luxury fashion brands.
This spring, after attending the Dior show during Paris Fashion Week, the fencer and Olympic silver medalist Sara Balzer was announced as an ambassador for the brand. The following month, she appeared on the cover of French Elle alongside Pauline Déroulède, a wheelchair tennis player, and Marie Patouillet, a para-cyclist.
The same week, the modern pentathlete Élodie Clouvel, also an Olympic silver medalist, appeared at the Hermès show and on the cover of Madame Figaro magazine, épée in hand, wearing a white bodysuit, gold shin guards, swim goggles and an equestrian helmet as a belt.
Being a champion tends
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