Skintight leggings, crop tops and unitards have long been the workout uniform, but women’s active wear trends are expanding.
When Deirdre Matthews was researching the broader fitness clothing landscape in preparation to launch her own label, one question kept coming to mind: “Why is it all so tight?”
Her brand Literary Sport launched in September during New York Fashion Week with an objective now shared by other clothing labels: to create better continuity between the outfits that women wear in their public lives and those worn at the gym. For Literary Sport that means exercise clothes that are “boxy and less fitted,” said its design director Jackie McKeown, who is based
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