50 Norman, designed by Schemata Architects to showcase three Japanese brands, opens in Greenpoint

When Dashi Okume opened in Tokyo’s Tsukiji Fish Market in 1871, across the planet the New York neighborhood of Greenpoint was experiencing an industrial boom. The next year, Eberhard Faber would move his pencil-making factory there after a fire in his Manhattan facility, and by 1875 the area was home to 50 oil refineries. Today, the area, served by the crosstown G subway and a ferry stop, is a hipster haven, so the locally preferred petroleum product is not gasoline but vinyl records.

Just west of the main drag of Manhatttan Avenue, a block where the building stock flips from three-story apartment stacks to

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