The industry’s response to calls for change has been complex, but the debut of these watches over the last 50 years provides some insight.
In 2017, when Karine Szegedi, a partner at Deloitte Switzerland, oversaw the company’s annual Swiss watch industry study, the hottest topics among brand executives were the strength of the Swiss franc, the Swiss Made label and smartwatches.
At the time, sustainability wasn’t “even a conversation,” Ms. Szegedi said on a video call last month.
Deloitte’s 2023 watch study, published in mid-October, said there had been a change: “Whereas in previous years brands have been investing in sustainability in response to external pressures — consumer behavior and considerations about
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