Shao took a novel approach to attracting an audience for its debut.
How far would you go to get attention for your work?
It is notoriously hard to be a young designer, or even an independent designer. It’s no longer enough just to make good stuff or have an original idea. You need to break through the noise long enough to grab the focus of the fractured world so people (the ones who may wear your clothes, or buy them, or post about them on Instagram or TikTok) look long enough and closely enough to notice what is special.
Some designers, like Piotrek Panszczyk of Area, do it by being as blingtastically
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