A few brands concede that they use chatbots to generate social media posts and mood boards, but for the most part their use remains “in the shadows.”
GENEVA — At IWC Schaffhausen’s booth at the Watches and Wonders fair in the convention center here this spring, Maurice Moitroux, IWC’s associate director of brand marketing, gestured toward a large, clunky, beige device sitting atop a counter near the entrance.
“It looks like a microwave, but it’s actually a computer,” he said.
Intended to conjure the retro-futuristic vibe of IWC’s new Ingenieur watch collection — an update to a 1976 model famously designed by Gerald Genta — the vintage NCR monitor, dating to the
→ Continue reading at The New York Times
