A Sports Brand for Spiritualists

District Vision wants to meld the inner and the outer life of athletes.

All things considered, the pandemic worked out pretty well for Tom Daly and Max Vallot and their mindful athletic brand, District Vision.

Back in March 2020, when District Vision closed its scrappy office in Lower Manhattan, Mr. Vallot found himself pretty much without a clue, he said in an interview at the Marlton Hotel in New York in early April. “Then, from one day to the next, it felt like we got this backwind. Suddenly people were really into activewear, and we noticed the orders trickling in.”

As anyone who attempted to buy a set of three-pound weights or

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