There is likely no other landmark as emblematic of La La Land as the Hollywood Sign, a grouping of larger-than-life letters perched atop Mount Lee within the Santa Monica Mountains. A symbol of the city and its movie production legacy, the sign will celebrate its 100th anniversary in 2023 and in anticipation of its triple-digit-birthday will undergo a refurbishment that will make it shine brighter and whiter than ever.
First installed on the craggy, hillside site in 1923, the sign was constructed as an advertisement for real estate development company Woodruff and Shoults to promote their new nearby housing development known as “Hollywoodland.” Once
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