New York-based jewelry and accessories brand Alexis Bittar has joined forces with celebrated hairstylist Jimmy Paul for a two-part initiative in aid of Living Beyond Breast Cancer (LBBC). To raise momentum and funds this Breast Cancer Awareness Month, the longtime friends enlisted five women currently going through treatment to sit in Paul’s chair as they grapple with hair loss and learning about wigs, before being interviewed by Bittar, sharing their personal stories of strength and grace in the face of their cancer diagnosis.
The campaign will also encompass a 48-hour sale across the six Alexis Bittar boutiques and on alexisbittar.com from October 4 to 5, where 50% of everything
→ Continue reading at The Daily Front Row
