Atmosphere Architects creates optical illusion in Chengdu jewellery store

Geometric grids cover most of the surfaces in this futuristic jewellery store in Chengdu, China, designed by local studio Atmosphere Architects to play with customers’ spacial perception.

Located in the Jingronghui shopping centre in Chegdu’s Jinjiang district, the 180-square-metre concept store belongs to jewellery brand Kill Via Kindness, abbreviated as KVK.

KVK is a jewellery store in Chendu’s Jingronghui shopping centre

The store features a dimly-lit entrance lined with green resin panels, which leads through to a windowless display space where the walls are clad in matt black tiles.

A gridded black framework is installed across the interior’s luminous, frosted acrylic ceiling and matched below by white floor tiles. At

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