It’s mid-November and you’re starting to think that you should be starting to think about your holiday shopping list.
But the brands and the retailers behind the colorfully packaged sets of beauty products that are mainstays of seasonal shopping are way ahead of you.
“We kind of joke that we’re never not talking about Christmas,” said Melissa McGinnis, who oversees the beauty category at the British retailer Selfridges, “because we’re either in Christmas or we’re planning for Christmas.”
Around this time last year, when the discussion, at least in the United States, was all about the inflationary cost of Thanksgiving turkey and trimmings, Ms. McGinnis and her team of 14 began working
→ Continue reading at The New York Times
