Bella Hadid’s Spray-on Dress At Fashion Week

And Bella Hadid had the best day of her life so far.

PARIS — Of course it was going to go viral. The performance at the end of Coperni’s fashion show on Friday night offered many of the internet’s favorite things: a nearly-naked supermodel, 1990s fashion nostalgia and a high-ranking member of the Kardashian-Jenner family in the vicinity to bear witness.

But the stunt was also, for many people in the crowd, genuinely impressive. For about nine minutes, they watched a white, off-shoulder dress being sprayed onto Bella Hadid’s body. The substance — a patented spray-on fabric developed by a London-based company called Fabrican — looked like spider webs at first,

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