British hotel chain Birch has opened an outpost in south London, with grounds rewilded by designer Sebastian Cox and interiors conceived by local studios A-nrd and Sella Concept.
Birch Selsdon is housed in a 19th-century mansion in the borough of Croydon and accommodates 181 rooms alongside a wellness space and lido, co-working facilities and a medley of restaurants and bars.
Birch Selsdon takes over a 19th-century mansion
The building was first turned into a hotel in the 1920s, with slapdash extensions and modifications added over the following century.
Local studios A-nrd and Sella Concept took a “restorative approach” to the interior works, stripping back much of the existing fit-out to
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