Boucheron’s Idea of High Jewelry: A Gem for Your Hoodie

The new collection, More is More, includes a diamond and onyx pocket and a jeweled scrunchie.

Claire Choisne, Boucheron’s creative director since 2011, said she set out to break all the rules while she created the house’s new 30-piece high jewelry collection. Called More is More, it is to be presented by appointment this week at the jewelry house’s hôtel particulier headquarters on Paris’s Place Vendôme.

“We started working on it in 2020, during the second lockdown,” Ms. Choisne recently wrote in an email. “There was a lot of anxiety all around, and I felt the need to absolutely free ourselves of any creative constraints.”

She said she wanted to “bring joy

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