Bulgari's Snake-Inspired Bracelet Watch Evolves Once More

Reminiscent of a style made famous by Elizabeth Taylor, the latest iteration of Bulgari’s Serpenti timepiece has turquoise scales and rubellite eyes.

Bulgari’s Serpenti totem has assumed many forms in the 74 years since its debut in postwar Italy. The jeweler’s earliest snake-inspired pieces tended toward abstraction, referencing ophidian sinuousness by way of a corrugated gold bracelet — based on the articulated flex of gas piping — that slithered up the wrist. More recent designs, such as gem-wreathed watch faces shaped like a venomous snake’s triangular head, have mimicked the creature’s slinky form more directly. But it is the Italian house’s bold creations from the 1950s and ’60s, those with

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