J. Crew was an essential style source until it wasn’t. Back from bankruptcy, the brand has bet on the Supreme honcho Brendon Babenzien to bring streetwear wizardry to the mainstream.
How does a design success come to feel like a flub? Is it when a clear vision doesn’t find the right platform? Is it when a ballyhooed debut limps onto the sales floor? Or is it just a matter of a trial balloon looking like it’s leaking air?
These thoughts are brought to mind by the reboot of J. Crew under the direction of Brendon Babenzien, the former design director at Supreme who once did for the hoodie generation what J.
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