Xi discourages displays of wealth and there are risks of cultural misunderstanding — but the country has millions and millions of prospective buyers.
For Swiss watchmakers preoccupied with growth — and let’s be honest, that is virtually all of them — China is the relationship they cannot live without.
“It’s going to be the growth market with the biggest opportunities in years to come,” said Jean-Philippe Bertschy, a luxury goods analyst at Vontobel, a private banking and investment management group based in Zurich. “We can talk about the U.S. and Asian markets, but in terms of volume and size, of course it will be China for the foreseeable future.”
By all accounts,
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