Ferrari has positioned itself as a high-end fashion and lifestyle brand that appeals to more than just Formula 1 fans. Could Jeep follow that lead?
Ferrari is more than just a car company — it’s a lifestyle.
Or so said John Elkann, the chief executive of Exor, the parent company of Ferrari, at a sports and fashion event held by The New York Times in Paris this month. But in a world in which Formula 1 and fashion increasingly mingle, it prompts a question: Is there another car brand that could have a similar journey from the road to the runway? Exor, after all, also owns Stellantis, which in turn owns
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