Fleming Watches Taps Some Well-Known Industry Specialists

Once he fell for watches, Thomas Fleming went all in. He’s introducing his own brand, working with industry veterans and recruiting a major athlete ambassador.

He certainly is passionate about horology these days, but Thomas Fleming wasn’t always a fan of watches.

“I thought they were kind of useless,” Mr. Fleming said during a phone interview from a makeshift office he had set up while visiting his parents at their house in Pebble Beach, Calif., “because if everyone has a phone, why would they need a watch?”

And, “why would I spend a lot of money for one when it doesn’t do anything that I need?”

Yet when a close friend received a

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