First, Salt Life was a tattoo. Then it became a logo. Now it is a lifestyle brand with plans to open stores from coast to coast.
On a blustery April morning in Long Branch, N.J, Lynn Mesler pointed to a Salt Life store that had opened six days before on Ocean Avenue North, across the street from the Atlantic Ocean.
Ms. Mesler, 59, who was visiting Long Branch from Manahawkin, N.J., said she had recently bought a bunch of Salt Life stuff online for her boyfriend to wear on a vacation to the Dominican Republic.
“I wanted him to look colorful and be comfortable,” Ms. Mesler said, adding that she became aware
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