Gap brings together Tyla and Jungle for Spring campaign
It seems like the Gap execs have been spending as much time on TikTok as we have. For the newly-unveiled Spring 2024 campaign, Gap enlisted British band Jungle whose track Back on 74 could be heard reverberating from every corner of the app since it was released, as well as the video’s choreography inspiring no shortage of tributes. To highlight its signature linen collection, the brand places Grammy Award-winning artist Tyla front and center in linen cargos and a crop top, with the emerging South African star appearing in a video with original choreography by Shay Latukolan and directed by
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