Golden Goose’s Sustainability Pitch: Don’t Toss Those Old Sneakers

This article is part of a series examining Responsible Fashion, and innovative efforts to address issues facing the fashion industry.

MILAN — The kings of our casual-attire era, sneakers have long been landfill fodder of cheap fabrication. Golden Goose, a maverick footwear enterprise, would like to propose an alternative: handicraft and repair.

With its flagship in Milan’s upmarket Brera neighborhood newly expanded and redesigned to accommodate workshops for cobblers and embroiderers, the brand best known for introducing $500 artisan-made sneakers is now offering in-store bespoke repairs that can run over $100. But despite the high-end pricing, the model may serve as a blueprint for fashion companies looking to extend the lifetime

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