H. Moser & Cie. and Undefeated collaborate in a bid to widen both of their audiences.
Ten years ago, a holding group owned by the Meylan family acquired the then-foundering H. Moser & Cie., an independent Swiss watch brand with roots dating to 1828. The then-35-year-old Edouard Meylan was put at the helm to revitalize the brand, becoming one of the youngest chief executives ever to steer a watch company. By altering its course, Mr. Meylan has generated an almost cultlike following.
His cutting-edge product design, provocative communications and trendy collaborations resonate with today’s younger collectors. Mr. Meylan recently discussed his newest street-culture collab with the American streetwear fashion label Undefeated,
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