Reporting here from the Hot Tub Time Machine, dial set to 2010. Business analysts and those with even a passing interest in men’s wear will remember that as the year when Suit Supply became a worldwide phenomenon. It was also when, for the first time, novel technology enabled men to customize their own suits online without having to submit to pesky nuisances like tailors or the bother of going into a store.
As it happens, 2010 also coincided with certain other shifts in the evolution of fashion, and this may be the place to note a fact about men’s wear that is generally too little appreciated. As a masculine uniform,
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