Ice Spice at the Grammys: Y2K Brand Baby Phat Makes a Comeback

A major moment at the Grammys showed how far Baby Phat, the streetwear brand, has come — and how it helped change what constitutes high fashion.

Ice Spice was born on Jan. 1, 2000, so it seems fitting that her personal style has often involved Y2K fashion. The rapper leaned heavily into the era at the Grammy Awards on Sunday, wearing custom Baby Phat. She arrived in a fur-lined denim jacket and a matching maxi skirt that trailed behind her as she walked the red carpet.

Baby Phat was started by Kimora Lee Simmons in 1999. The label, rooted in hip-hop culture, largely influenced women’s streetwear in the decade that followed.

→ Continue reading at The New York Times

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